Handbook of Market Research
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Handbook of Market Research by James E. Fantus

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  • 80 Currently reading

Published by Concept Management .
Written in English

Subjects:

  • Marketing - Research,
  • Business / Economics / Finance

Book details:

Edition Notes

ContributionsTerri Rocole (Editor)
The Physical Object
FormatPaperback
Number of Pages26
ID Numbers
Open LibraryOL11472543M
ISBN 100929725336
ISBN 109780929725338
OCLC/WorldCa32453945

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  The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision . This handbook of marketing research addresses the above issues of generating insights through creative data gathering, deep analytics, and right problem definition with the hope that marketing research . At best this book is a very general overview of market research concepts that are not even specific to online surveys. For instance, don't "lead" the respondent. Its best isn't very good though. For instance, Cited by: The Handbook of Mobile Market Research provides a deep-dive into mobile as an emerging marketing measurement and data collection platform, while also providing a holistic view of current and future Cited by: 6.